Traveling in a group is more popular that it may seem. Hotel owners certainly know it. The statistics show that Canadian and American hotels have a lot of group bookings, especially in the high season, when approximately one out of every three hotel rooms is booked as part of a group block. Travel suppliers, hotel groups and resorts have more repeat reservations from groups than from individual travelers. Group travelers are good for all types of businesses within the tourism sector.
For business travelers, this information means it’s important to choose the right suppliers, high-quality service hotels and find a good travel agent to organize everything. This last point is one of the most critical parts of planning a successful trip. A travel agent is the person who will choose the right hotels, transportation, and handle many other issues that a group of travelers may face when organizing a trip.
Group bookings can be challenging, however. Since there are different people traveling together, group dynamics are important, as well as understanding people’s expectations, goals, and budget for the trip.
"Only 20 percent of hotels have a digital system for sales and catering"
Moreover, the idea of planning a perfect trip can be even harder if you are searching for a hotel that can accommodate business meetings. Choosing a location for a conference is even more complicated. The numbers speak for themselves: just 20 percent of hotels have a digital system for sales and catering, and sometimes access to conference rooms and amenities for meetings are dependent on how many rooms your group has booked, or how much money you will spend on food and drinks. Many hotels want to leverage this meeting space as a way to rent more rooms, which further complicates the process.
This all goes to show that choosing the right hotel for group travel can be far more complicated than you might think. A professional advisor or travel agent could be a good choice; they’ll make planning your trip easier and give you results you won’t regret.